Cats are true carnivores. As such, nature demands they eat a diet based on animal proteins to thrive. That's why their Physiologically Correct recipes always start with meats rich in complete proteins as the main ingredient. But it wouldn't matter how nutritious food is if your cat won't eat it, so they tailor the taste of their recipes based on actual feline feedback to ensure it's equally delicious. When they say their food is Co-Created by Cats, it isn't just a slogan, it's the secret to everything they make.